Brand & Mentoring
Visual brand-marketing for IT teams and founder mentoring through go-to-market.
Who this fits
Three client types:
- AI startup at pre-seed/seed — there’s a prototype, need to reach first customers and investors with assembled positioning
- IT team with shipped product — software works, sales happen, but visually the product looks “like everyone else’s”
- Corporate innovation arm — internal accelerator/R&D lab needs brand for a separate line
Not a fit: consumer brands (apparel, food, entertainment), offline retail, emotional B2C communication. Our aesthetic is engineering — editorial/Swiss/minimalism — not pastel gradients and handlettering.
Why IT teams need strong branding
Three reasons we see again and again:
- Hiring — strong engineers choose from dozens of offers. Brand sells the company before the interview.
- Sales velocity — B2B customers trust what looks professional faster (even if the product is rough). Weak branding — weeks of extra calls and materials.
- Team retention — people are proud working on a product that looks good. Brand is part of intangible compensation.
Our “engineering” approach to brand
Vs agency approach (“a genius idea → 60-page brandbook with philosophy”):
- Less theory, more working materials — short brandbook of 15-20 pages that actually gets used
- Ready components — Figma library with pre-built buttons, cards, headers. Your in-house designer can use them directly, no interpretation
- Technical realities baked in — Light/Dark mode out of the box, web performance (self-hosted fonts, not Google CDN), accessibility (contrast, focus rings)
- Strategy connection — brand isn’t decorative wrap, it’s the visual expression of how you actually differ
Mentoring — how it works
Six calls over 3 months. Between them — Telegram channel for short questions. Typical topics:
- Hiring and team — finding strong engineers, what to write in job posts, closing offers
- Product — what to cut, what to add, how to prioritize roadmap
- Sales — first-call structure, closing dynamics, pipeline math
- Fundraising — pitch deck, investor conversations, what to show, what to hide
- Self-management — avoiding burnout, sustaining pace, what to delegate first
Drawn from specific cases — what worked and didn’t across 12+ shipped projects.
Get started
Book a free 30-minute call — we’ll look at your project, figure out what you need most (brand, positioning, or ongoing mentoring), and propose a concrete plan.
What you get
A brand that doesn't look like "AI startup
Departing from templated gradient logos and Inter-only typography. A visual language that stands out among thousands of similar products.
Positioning strategy
We help articulate what makes you different, who you're for, why people should trust you. No marketing fluff.
Pitch deck and assets
Investor pitch deck, customer one-pager, sales landing page. From first email to round close.
1-on-1 mentoring
Regular calls (every 2 weeks) through go-to-market. Hiring, product, sales, negotiations — concrete cases from 12+ shipped projects.
How we work
- 01
Discovery · 2 days
Who are you, what stage, what to achieve in 3-6 months. Current materials, competitor differentiation.
- 02
Strategy and positioning · 3 days
Articulate tone of voice, key messages, target personas. Text doc as design foundation.
- 03
Visual design · 5-7 days
Logo, palette, typography, guidelines. 2 revision rounds. Pitch deck on top of approved style.
- 04
Mentoring (optional) · 3 months
Regular bi-weekly calls + Telegram channel for urgent questions between them.
Tech stack
Pricing
Frequently asked
Book a 30-minute audit.
In half an hour we'll know if there's a reason to go further. If not — we'll say so.